The ability to reach key decision makers or users with a particular set of skills could produce higher quality leads than what you may see on Facebook and Instagram. Those targeting options alone almost make LinkedIn ads worth the price of admission.
These are options that Facebook can only come close to replicating with a tool like Clearbit. Targeting like company, member skills, job traits, and seniority are just a few of the options available on LinkedIn. LinkedIn has an array of targeting options that advertisers and social ads experts close their eyes and wish would be on Facebook. Advertise there if you have the budget, and want to reach decision-makers. You should advertise on LinkedIn if it makes sense for your product or business. Why advertise on LinkedIn? After all, LinkedIn ad costs tend to be much higher on LinkedIn than they are on Facebook or even… dare we say it, TikTok. Why LinkedIn Ads?įirst, let’s consider the all-important question that Simon Sinek made popular: “Why?” So here are four tips on how to get it right when you do finally dip your toe into the LinkedIn sea. If you’re going to do something, you may as well do it right. That’s why now might be the best time so far to advertise on LinkedIn. LinkedIn makes that possible, and as it happens more, naturally, their advertising offerings improve. And humans all have a natural desire to connect with others. It’s easy to forget that professionals are humans too. It has become a space for professionals to come together to network and interact. But LinkedIn has evolved.įrom posts from founders confiding about business decisions they’ve had to make, to professional communities being built, and even to memes being shared, LinkedIn has begun to carve its place in the Hall of Social Media Apps. After all, that’s how it was marketed to so many of us not so long ago. You’d be forgiven for dismissing LinkedIn as just a place that people go to when they’re looking for jobs.
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